𝗖𝗼𝗻𝗻𝗼𝗹𝗹𝘆’𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 - this week: Veronica by Plummy

Welcome all to 𝗖𝗼𝗻𝗻𝗼𝗹𝗹𝘆’𝘀 𝗖𝗼𝗿𝗻𝗲𝗿, a series of weekly reviews by Charles Connolly - an artist in his own right. Here, Charles delves into the greatest brand new singles brought to you by the best unsigned artists on our electrifying and eclectic set of 𝙉𝙚𝙬 𝘼𝙧𝙩𝙞𝙨𝙩 𝙎𝙥𝙤𝙩𝙡𝙞𝙜𝙝𝙩 playlists.

This second instalment brings us to a fruit lesser known than the humble apple or the common festive clementine. Plummy be his name, with an anthem of a ditty - Veronica.

𝙑𝙚𝙧𝙤𝙣𝙞𝙘𝙖 - 𝙋𝙡𝙪𝙢𝙢𝙮

Here’s Charles, pondering in his Corner:

Catchiness is one of the hardest things to get right in pop music. Firstly there is the problem of creating something genuinely memorable, but then there is the true stumper of being able to create something that is both memorable and not exceedingly irritating. One should want to put the song on repeat, not hurl the radio out of the window…! Plummy has managed the pretty rare achievement of the former, but goes beyond catchiness and into the realm of the earworm.

Veronica casually sets the mood and may not instantly hit you like a bus. Its intro’s plucks are cold, dry and lonely, before Plummy puts his hand on your shoulder and explains all. It seems he speaks of his lady. His perfect lady. He is proud and confident in his delivery and of his trophy. This “lady’s” description captivates, entices and lures us into the chorus with “I wanna see your face when you feel that bass slapping in Veronica”! And so the tables have turned as Plummy has managed to trick each and every one of us. It’s not about a girl after all, but that of an automobile! The finest, slickest, souped-up minx you ever did see on wheels. Plummy is in his element by this point, and we are left but drooling at the image with which we are left. And it is BY this point that we are overcome by an anthem for the masses.

Catchy is as catchy does (one of Shakespeare’s lesser known phrases), and Plummy does it best. Veronica - the song - almost feels like a chant in ritual, like he is the leader of a cult, and that through listening deeply, YOU will beg, borrow and steal until you’re able to own your very own Veronica. There is a dark undertone and slyness about the track, almost unnerving at times. Plummy is not trying to win you over with charm and warmth, but instead takes an overall more determined approach by joining hips with the voice of Big Brother in Orwell’s 1984. You WILL like this car, you WILL want this car. Of course, this is all open to interpretation, and this is simply mine. Have a listen and let me know your own interpretation in the comments! It would be most interesting to hear what YOU think…

We have all heard “a man’s best friend is his dog” or even “a man’s best friend is his mother”, but in Plummy’s case, it is his car that truly possesses his heart and takes him over entirely.

Listen to 𝙑𝙚𝙧𝙤𝙣𝙞𝙘𝙖 HERE!

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